5-Yr Anniversary Reflections
This Halloween, October 29th to be exact, we are celebrating our 5-year existence as St. Vrain Cidery. We want to celebrate with you all the ups and downs and most importantly, the joy of getting to know each other and love cider. Hunter S. Thompson resumes it best: “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming “Wow! What a Ride!”
Find all you need to know about the event here or keep scrolling to the bottom.
We reflected on these last few years and offer you our top lessons from owning our own business and being a pioneer in the Colorado craft hard cider industry.
ADAPT and RECREATE
From trying different hours in the taproom to a re-brand and then the complete overhaul of the pandemic, this lesson keeps presenting itself. We learned not be afraid to completely change course. The landscape changed since we opened plus we changed as people. Covid only furthered the evolution. It is vitally important to continue to be inspired by the future and what could be. That way we can stay inspired and inspire other. We cannot let ourselves get bogged down by routine, habit, or failures. With visions for the future, we learned we need to always be creating and re-creating alternative ways to proceed. That way when we are faced with any given scenario, we can pivot and keep pouring our hearts into this.
Owning our own business takes stamina. That may not be enlightening but it is a good reminder to anyone dreaming to open their own business. We love being our own bosses even if we demand a great deal from ourselves and must weather many storms unsure if our boat will make it. We hustle every day. There is a great deal of satisfaction though from getting to see how far we have come and whose lives have been affected by our effort. More than a tagline, we truly believe cider brings together. Our determination to be the best means other humans get to connect and smile and enjoy a nice moment together. That is a true gift.
Being successful in the cider world also requires stamina. If you have enjoyed the many interesting ciders offered in Colorado, it is because a small group of very hard working, passionate people are making sure cider is not just a trend. That cider makes it past survival to become a thriving industry in this state. As we say: a rising glass lifts all cideries. We are in it together and learned that is quintessential for our success.
EMBRACE THE QUIRKY
Quirky is the opposite of expected. It’s a word that gives us permission to break out of the mold, celebrate our unique personality, and rewrite the rules around how we act as a company and how we craft our cider—sometimes using surprising ingredients, hosting fun events at the cidery, and doing things our way. We believe quirky embraces our small-town roots and communal approachability. Most of all, it allows us to have fun with our business and our customers.
**Costume Contest with Prizes!**
Fri, Oct 29 7-8pm
Sat, Oct 30 6-7pm
**Boozy Cider Floats**
Sat, Oct 30 3-7pm
**Food Truck Friday**
La Rue Bayou
Fri, Oct 29 6-9pm
Sun, Oct 31 2-8pm
Get $3 off a flight or $1 off each pour when you show up in your onesie
Dates: October 29th, 6-9pm+ October 30, 2-9pm+ October 31, 2-8pm
Where: St. Vrain Cidery taproom in Longmont, CO (350 Terry St. Ste 130 east side alleyway)